To sell any property quickly, you want to be staging it correctly. Typically, estate agents will suggest following the common guidelines we all know, such as utilising natural lighting, neutral colours and universally appealing furniture. After all, a home should be a blank canvas ready for a prospective buyer to inject their own personality into.
The interior decor of a home can make all the difference so it’s crucial you carefully consider each element. And, this is even more important when selling a prestige or luxury home.
Staging is a bit of a buzz word within the property world, but it goes far beyond just arranging furniture. When done correctly, staging can have a considerable impact on the overall sale of a property ensuring it’s seen in the best possible light. Particularly in such a demanding high-end market, the first impression – whether it be in person, in a printed magazine or online, could be the difference between a successful sale and the property being passed by.
Find out how you can appeal to the right buyer when selling your luxury home. It’s an elusive market, so optimising your space is essential to secure the right viewers.
Consider your buyer
When selling a prestige home, your estate agent should work with you to define your target audience. Of course, a luxury property buyer may be far more varied that you would typically find – they’ll have specific requirements, but it’s important you preempt what it is they may be looking for. The estate agent you then choose to work with should be marketing your property accordingly.
Focus on selling the lifestyle that accompanies this type of home, rather than just the property itself. In particular, concentrate on your specific location and the neighborhood it caters to – families, retirees, vacation homes? This will provide you with a better idea of which features should be emphasised as you’re preparing your living spaces.
Show off the amenities
A prospective prestige home has different needs compared to the usual property buyer. Generally, they tend to prefer premium quality, upscale amenities, location and pristine architecture – open floor plans, outdoor pools, large gardens and smart home automation tend to be favoured, set within a stylish and ornate property.
The additional niceties tend to set a home apart, so you’re going to want to put a spotlight on them. Anything that makes your property more memorable is something to take advantage of, boosting the value of your sale and increasing the number of offers you receive.
Pay attention to the finer details
When we think of luxury spaces, we think of opulent yet comfortable area. You want to take the time to stage your property correctly, avoiding the cliche ‘unattainable’ hotel feel, instead aiming for a welcoming, livable yet opulent environment.
Opt for good quality linens, richly layered spaces, tastefully displayed decor and, add a pop of colour with some interesting artwork for the walls. A few deluxe accents can bring a space together, allowing potential buyers to imagine the property as their own home. Whilst these may seem initially as insignificant details, luxury means focusing on every finer detail that would be typically overlooked in a ‘normal’ space.
In addition, whilst a neutral palette tends to be favoured, it can be highly beneficial to inject a little colour into the property. Personality is a game changer and can be a huge point in your home’s favour, along with following a few trends with a sophisticated approach. For example, the psychology of colour says that the majority of people gravitate towards things that are blue.
Why is prestige home interior staging so essential?
“Why should I go through the effort of staging when a buyer is going to want to choose their own decor?” – many sellers fail to see the value interior staging can add to their property. In fact, many see it as a time-consuming inconvenience! But, with a long-established estate agent with experience selling luxury properties, you can confidently stage your home to achieve the optimal sale price, appealing to this lucrative market.
Of course, it’s not only the staging that is crucial. You need an estate agent with the expertise and experience to cater to these aspirational properties, skillfully providing local information and showcasing impressive spaces in a way that appeals to the lucrative, high-end buyer. By partnering with the right estate agent, you can secure not only the best possible price for your property, but also a quicker sale as they’ll have a strong network of potential buyers – match-making the right home to the right househunter.
If you have a prestige property in the Surrey area, speak to the dedicated Seymours team. With years of experience selling properties over the one million pound threshold in the area, you can rest assured the team have the expertise to stage, market and negotiate your sale. Get property peace of mind.
